BEWARE: The Cellulite Toll Booth

- by Joey Atlas; M.S., Exercise Physiology

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You must be wondering what a ‘cellulite toll-booth’ is, right?

Well, if you’ve been on the ‘net researching the ‘cellulite’ topic – it is VERY likely that you’ve been through one of them…

Let me explain.

A ‘toll-booth’ website is a site that is themed on a specific topic (in our case, ‘cellulite’) – and it offers ‘opinions’ on various procedures and products that are connected to the website in a ‘behind the scenes manner’…

All of the companies whose services and products are connected to the site PAY a fee every time a visitor (you) clicks through to one of the ‘behind the scene’ sites…

That’s the model in a nutshell – hence the ‘front’ website is called a ‘toll-booth’ – because money is generated whenever a visitor clicks through, to an ‘advertisers’ website…

Now here’s the problem…

The content (opinions, articles, ‘reviews’, etc) is written in a way that coaxes you to click the links that take you to the ‘behind the scene’ advertisers’ websites – This ensures the ‘toll-booth’ site makes as much money as possible.

The way these sites make this happen on a greater scale is by twisting and biasing the information, so that instead of educating you and allowing you to make a well-informed decision – it misleads you into following the links to the advertisers sites – SO THEY GET $PAID$ by the advertisers.

Most people can’t tell they are on one of these sites – and can’t tell the true info from the deceptive info…

That’s where I come in…

I was recently doing some research for an interview I’m scheduled for – and I came across yet another ‘toll booth’ site – and to give you a specific example of how these are loaded with false advice – I’ve pulled a few sentences from it. Read this:

I have replaced the brand name with [BLANK]…

“[BLANK] can also help clients appear to having lost weight. Specifically, [BLANK] incorporates radio-frequency (RF) energy, infrared light, suction, and massage to increase blood flow and push fat cells back into the fat layer, where they won’t show through the skin. Purportedly, while the light energy pre-heats the treatment area, gentle suction helps radio frequency energy penetrate into the fat tissue – redistributing and increasing a person’s metabolic level. [BLANK] is asserted to not only redesign and eliminate the appearance of cellulite, but to also improve lymphatic circulation to promote better overall blood flow.”

Here is where your BS detectors should have gone up:

B.S. – “clients appear to having lost weight.”
FACT: cellulite reduction is NOT about weight loss

B.S. – “push fat cells back into the fat layer, where they won’t show through the skin.”
FACT: I don’t even have to explain this one – just read it again

B.S. – “gentle suction helps radio frequency energy penetrate into the fat tissue.”
FACT: you can suck your skin all day – it won’t improve radio energy penetration

B.S. – “redistributing and increasing a person’s metabolic level.”
FACT: there’s no such thing as ‘redistributing’ a person metabolic level

B.S. – “asserted to not only redesign and eliminate the appearance of cellulite”
FACT: redesign cellulite???!!! – Ahhh, that’s a new one!

B.S. – “improve lymphatic circulation to promote better overall blood flow.”
FACT: you can make your blood flow like the Amazon River – it still wont make your skin smooth

The moral of today’s Report:

Be mindful of where your information is coming from and the motives of the messenger. This applies not only to the internet – but to TV, radio and even local ‘presentations’ that may be offered by your neighborhood ‘beauty-enhancement clinic’

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BEWARE: The Cellulite Toll Booth